The really big deal about all this is that Morgan is one of the few newer artists to come along are move a ton of product like he is.
Morgan Wallen’s One Thing at a Time debuted at No. 1 on the Billboard 200 albums chart (dated March 18) with 501,000 equivalent album units earned in the United States in the week ending March 9, according to Luminate. It’s the largest week of 2023 for any album by units earned, the biggest since Taylor Swift’s Midnights debut with 1.578 million (week ending Oct. 27, 2022; chart dated Nov. 5, 2022) and the largest week for a country album since Swift’s Red (Taylor’s Version) opened with 604,500 (week ending Nov. 18, 2021; chart dated Nov. 27, 2021).
According to Billboard, the third studio album from Morgan set the new high water mark after it's reign at No. 1 on the “Billboard 200” for 12 consecutive weeks. One Thing hit the most weeks at No. 1 for a country album in over 30 years, since Billy Ray Cyrus’s debut album from 1992, Some Gave All, which peaked at 17 weeks. It’s spent the most weeks at No. 1 since Taylor Swift’s sophomore album Fearless spent 11 weeks at the top.